OUR ENVIRONMENTAL COMMITMENTS
ECO-RESPONSABILITY
PARA’KITO®’s environmental commitment is anchored in the brand’s DNA. It not only guides many of the brand’s strategic choices, but also translates into concrete eco-responsible measures and sustainable development initiatives.
As an example:
We opt for recyclable, sustainably sourced packaging materials and select the most environment-friendly suppliers. Our wristbands are refillable and our spray bottles are made of recycled plastic / derived from a sugar cane by-product.
SUSTAINABLE DEVELOPMENT
Under the guidance of Catherine Touzard, our advisor in sustainable development and eco-design, we met Dr. Willie Smits, Indonesia representative at COP events and passionate about sustainable reforestation.
We support his Masarang Foundation by planting fruit trees on the compound of the Tasikoki vet clinic in Indonesia, where endangered animals are cared for before being reintroduced to wild life.
We also sponsor the Coral Guardian NGO to help restore coral reefs in order to preserve marine ecosystems and biodiversity.
For more information:
- Masarang Fondation official website: https://masarang.eu/
- Fruit tree planting project in Tasikoki vet clinic: http://masarang.hk/2018/09/27/parakito-fruit-tree-planting-support-at-tasikoki/
- Coral Guardian : https://www.coralguardian.org/